The Handbook of E-commerce Benchmarking

An Introduction to E-commerce Benchmarking and the Benefits for Organizations.  

E-commerce Benchmarking is the practice where organizations can compare their performance with their competition or industry leaders for enhancing the same. Benchmarking helps in enhancing customer experience, improving revenues, boosting operational efficiencies, and increased market share. This practice can come in handy for e-commerce organizations irrespective of their size, industry, or geography.

Also, with established benchmarks, e-commerce players can measure their progress effectively. The benchmark also serves the purpose of goal-setting; once these levels are identified and set, organizations can line up their processes and available resources in achieving it.

In the e-commerce industry, measuring and working on achieving a benchmarked level is necessary because a new kind of service introduced by any player impacts the entire industry. Often evolved practices become the norm and customers want every business to implement them as soon as possible. E-commerce benchmarking allows organizations to keep themselves on top of everything.

E-commerce Benchmarking is performed to gauge the performance of critical KPIs like Catalog Performance and Product Discovery and improve the same. By comparing the performance of your critical KPIs against your competition, it becomes easier to identify the areas of improvement for your e-commerce platform. This exercise also delivers actionable insights for the improvement of the weak areas of your operations.