Product Returns Guide for E-commerce

Every E-commerce Leader’s Guide to Managing The Challenge of Product Returns

Did you know? 1 out of every 3 products ordered online is returned by shoppers. These returns happen due to various reasons and identification of them is critical for every e-commerce organization’s growth. Product return impacts customer satisfaction, revenues, and customer loyalty.

Lack of customer satisfaction is perhaps touted as the most popular reason why products are returned, whereas a huge percentage of return occurs due to error in the catalog, low-quality images, and mistakes made by sellers.

Is there a way to control return requests without stalling the return process? Yes! E-commerce players can control return requests without putting customers through the pain of stalling return requests. Simple catalog optimization, improved image quality, and well-written product description can improve decision making leading to lesser return.

Other on-site changes that lead to improved product discovery, reduce brand interference and ranks top-rated products higher can contribute effectively in controlling return requests.

Various factors influence the product returns which include catalog errors, misplaced attribute values, lack of seller education, etc. This ebook will educate you about these factors and the precautions and measures you can take as an e-commerce leader to overcome this looming challenge.