E-commerce Product Discovery

A Guide to Improving Customer Experience

By improving Product Discovery, E-commerce players can assist customers to find relevant products faster. Product Discovery focuses on varied factors like intent understanding, ranking relevance, and string analysis to ensure customers can easily find the products they are looking for.

Product discovery is now a key differentiator because players like Amazon and Google have made discovering new products an instant event. Other organizations need to use these standards as benchmarks and work on the basics.

Improving product discovery opens multiple doors where customers can have a quality experience and faster checkouts. In this guide to improving product discovery, we illustrate a step-wise process that guarantees improved decision-making and more revenue for the players.

E-commerce players can drill down heavily on search query analysis to decipher patterns and predict customer behavior. Improving Product Discovery means improving direct discovery, analyzing search queries, and offering correct product recommendations.