- The impact of e-commerce industry on the world
- The impact of fluctuating conversion rates for e-commerce organizations
- The connection between customer experience & on-site conversion
- Changes that can be made to improve conversion rates
Download this guide to understand
A Guide for E-commerce Players to Ensure Higher On-site Conversion
With the increasing number of VC-backed e-commerce players, the competition has stiffened. Moving on from customer acquisition, online stores are now focusing on customer retention. To offer quality onsite experience and ensure customer loyalty, online players are required to continuously innovate and cater to an experience that’s tough to beat.
The conversion rate for the e-commerce industry is averaging is 2.58%, which is very less when the user-base is as big as 2 billion individuals. For top e-commerce players, the conversion rate goes up to 10%, which is impressive. A higher conversion rate means a lot of things, a. lowered the cost of acquisition b. improved brand loyalty and c. effective word of mouth marketing.
E-commerce players are constantly dolling out offers, discounts, and combos to improve conversion but the key to more business from the existing user-base lies in optimization. This conversion optimization guide will take e-commerce players a step closer to improved revenue.
This illustrated “Conversion Optimization” guide helps e-commerce stores offer an incomparable customer experience by turning every touch-point into a powerful tool of conversion. The guide also touches on other important nuances of onsite conversion and helps key stakeholders make moves that bring in exceptional results.
Other Related Ebooks
A Guide for E-commerce companies to alleviate various sources of customer pain points
A Guide for E-commerce Marketplaces for a Streamlined Seller Management Framework
An ebook introducing benchmarking services and its benefits for e-commerce players.
