With the increased adoption of the mobile internet and smartphones, we have been experiencing a surge in online content created by users. While this has led to an increase in the number of creators and consumption, the responsibility of moderating the content has been on the platforms and organizations. The plethora of user-generated content has evolved into one of the major focus areas of social media, content, and e-commerce organizations.
Since content on the platforms and user-generated content like videos, reviews, etc. has an impact on user/customer experience, it is vital to moderate the same. As statistics point out that around 95% of customers read reviews before completing a purchase, it is important to ensure the reviews on your platform are real ones. So content moderation has evolved into a focus area for organizations who want to deliver the best experience to their customers.