With Amazon cornering Google to emerge as the preferred platform for product discovery, other e-commerce platforms need to diversify their marketing strategy. With Amazon being used by 72% users for Product Discovery, it is now an established fact that “faster product discovery can help e-commerce platforms generate more revenue”, it makes sense to improve customer experience by investing in product discovery.
Studies prove “18% of websites cannot identify existing products when even a single character is inserted wrong”. Such lack of attention to the customer experience is helping competitors gain up to 12% of users just after a failed search.
With over 43% of visitors using search functionality on e-commerce platforms, search accuracy is becoming vital for quality customer experience. While relevant results will help players acquire competitive advantage meanwhile inaccuracies can affect customer churn and loyalty negatively.