A study by Big Commerce reveals “E-commerce industry is growing annually at 23%”, another research reveals “by 2040, 95% of all products are expected to be sold via e-commerce”. E-commerce vertical is growing at an unprecedented rate and Amazon is clearly leading the pack with 105 million Prime users alone in the United States.
With the competition growing stiff, any e-commerce marketplace that dreams of growing big needs to offer wide breadth of assortments. By offering a wide inventory to choose from, marketplaces can retain customers and offer better customer satisfaction.