Outsource Ecommerce Product Selection Enhancement Services

A study by Big Commerce reveals “E-commerce industry is growing annually at 23%”, another research reveals “by 2040, 95% of all products are expected to be sold via e-commerce”. E-commerce vertical is growing at an unprecedented rate and Amazon is clearly leading the pack with 105 million Prime users alone in the United States.

With the competition growing stiff, any e-commerce marketplace that dreams of growing big needs to offer wide breadth of assortments. By offering a wide inventory to choose from, marketplaces can retain customers and offer better customer satisfaction.

Understanding Selection Enhancement

The objective of Selection Enhancement services is to help e-commerce businesses offer customers a wide range of products to shop from. Selection Enhancement services also identifies missing products that customers are actively looking for.

The service intends to identify potential sellers and get them on board to ensure customers are offered with a pool of choices. The service helps e-commerce players get ahead of their competitors by identifying missing products and onboarding sellers who can sell them.

What does it encompass?

Missing Selection Study: Since 46% of users shop online to save time, it is important that e-commerce players are serving them the right products faster. Missing selection study services use buyer search queries to identify missing but in-demand products. Selection enhancement service provider benchmark e-commerce platforms against the competitors to discover popular products.

Seller Identification: The process of seller identification starts after missing selection study is completed. The process includes the following steps:

Building the list of Sellers: Once the products that are missing but in-demand are identified, a list of potential sellers who can sell missing products is prepared. This particular step is accomplished by leveraging competitor benchmarking and market research.

Seller Outreach: Once the list of potential sellers is prepared, our team employs the following methods for onboarding them onto the platform.

  • Outbound Lead Generation: Start targeting sellers who are selling the missing products in the offline market.
  • Inactive Seller Re-activation: Former sellers who are inactive on the platform are reached out as well.

Seller Onboarding: Once the seller outreach is complete, the process of onboarding interested sellers kicks off. Concerns and challenges of inactive sellers are taken into consideration. All interested sellers are taken through an elaborate onboarding process as per the marketplace and external policies.

Key Benefits

Improved Product Assortment

Adding the most sought-after products based on search queries adds depth to your product assortments.

Enhanced Seller Experience

Comprehensive onboarding keeps your sellers happy and engaged during their entire journey with the marketplace.

Revenue Improvement

Improvement in breadth and length of product assortments brings in more revenues for the marketplace.

Client Testimonials