Content Localization Services

Adoption of online shopping and dependence on OTT platforms for entertainment are two latest trends observed globally. With online sales in the US growing by 32.4% in 2020 and over 71% of US consumers adopting the use of paid streaming services, it is easy to assume that these trends are here to stay. Along with the sudden spurt of growth came several challenges for e-commerce marketplaces and OTT platforms like content localization for multiple audiences, and managing customer preferences across geographies.

Content Localization For Rescue

Content Localization can help e-commerce marketplaces and live streaming platforms manage the customer preferences related to local language content and experience. Localization services can help e-commerce organizations to deliver an optimal customer experience from a cultural standpoint. Content Localization services open doors to new markets for OTT platforms and boost their subscriptions in those markets.

Content Localization plays a critical role in the success of the global e-commerce marketplaces and OTT players in local markets. With fierce competition from local e-commerce stores and streaming platforms, international players feel the need to localize content as per the local language preferences. For example, an international player like Netflix needs to match the experience offered by local platforms like Alt Balaji in India or Movistar in Spain.

Content Localization Services for OTT Platforms

  • Subtitling

    Our team can help with the preparation of subtitles for your video content in multiple languages for your audience.

  • Audio & Video Descriptions

    We help OTT platforms with localizing the descriptions for videos and audios into local languages based on geography.

  • Metadata Translation

    Improve your content discovery using the right metadata in the languages your users are using to search for the right content.

  • Transcription

    Get your video and audio content transcribed into text scripts in multiple languages using technology or human intervention.

  • Existing Subtitles Quality Checks

    Leverage our team to crosscheck the existing subtitles to ensure they are correctly done and is enhancing user experience.

  • Forced Narrative Subtitles

    Enhance the viewing experience of your users by providing forced narrative subtitles when foreign language content is played.

Content Localization Services for E-commerce & Retail

  • Website and App Localization

    We help e-commerce marketplaces with the translation of website and app content to local languages based on the geography they serve.

  • Special Pages Localization

    We also work with marketplaces to help them translate special pages on their platform like customer service, policy pages, etc. to local languages.

  • Product Description Localization

    Our team helps marketplaces with localizing product descriptions and pages in vernacular languages based on their visitor’s geography.

Language Capabilities

  • All Indian Languages – Hindi, Tamil, Kannada, Malayalam, Telugu, Bangla
  • English
  • Spanish
  • German
  • Russian
  • Cantonese

  • Japanese
  • Korean
  • Swedish
  • Mandarin

  • And More

Key Benefits

Access to New Markets

With our localization services, e-commerce marketplaces and streaming platforms can serve new markets across the globe.

Enhanced Customer Experience

Content served in your audience’s preferred local language will deliver a superior experience to them leading to their delight.

Improved Revenues

Localized content will not only delight your audience but also improve their transactions on your platform; be it sales or subscriptions.

Improved Customer Stickiness

Serving regularly updated content in the local preferred language will boost your customer stickiness and lifetime revenues in long term.