Adoption of online shopping and dependence on OTT platforms for entertainment are two latest trends observed globally. With online sales in the US growing by 32.4% in 2020 and over 71% of US consumers adopting the use of paid streaming services, it is easy to assume that these trends are here to stay. Along with the sudden spurt of growth came several challenges for e-commerce marketplaces and OTT platforms like content localization for multiple audiences, and managing customer preferences across geographies.
Content Localization For Rescue
Content Localization can help e-commerce marketplaces and live streaming platforms manage the customer preferences related to local language content and experience. Localization services can help e-commerce organizations to deliver an optimal customer experience from a cultural standpoint. Content Localization services open doors to new markets for OTT platforms and boost their subscriptions in those markets.
Content Localization plays a critical role in the success of the global e-commerce marketplaces and OTT players in local markets. With fierce competition from local e-commerce stores and streaming platforms, international players feel the need to localize content as per the local language preferences. For example, an international player like Netflix needs to match the experience offered by local platforms like Alt Balaji in India or Movistar in Spain.
Content Localization Services for OTT Platforms
Content Localization Services for E-commerce & Retail
Language Capabilities
Key Benefits
Access to New Markets
With our localization services, e-commerce marketplaces and streaming platforms can serve new markets across the globe.
Enhanced Customer Experience
Content served in your audience’s preferred local language will deliver a superior experience to them leading to their delight.
Improved Revenues
Localized content will not only delight your audience but also improve their transactions on your platform; be it sales or subscriptions.
Improved Customer Stickiness
Serving regularly updated content in the local preferred language will boost your customer stickiness and lifetime revenues in long term.