Catalog-Enrichment

A study reveals, “69% of shoppers agree to buy from a website that answers their questions related to the product” while another survey hints “9 out of 10 shoppers will buy a product if it is visually represented well”. With customer putting more weight on product catalog, e-commerce businesses must absorb the change and provide relevant information that leads to informed decisions.

E-commerce businesses can help shoppers make informed decisions by enriching catalog with the correct information. When products are labeled with correct attribute values, they show up in relevant search results, which makes it easier for the customer to discover products and buy them.

Also, Catalog Enrichment offers e-commerce businesses with an opportunity to improve the catalog of products that were returned. By analyzing product description and attribute values, enterprises can reduce the gap between the product a customer expects and the product that is delivered. With 67% of users reading return policies before making a purchase, it makes sense for e-commerce players to invest in catalog enrichment and control return-rates.

Catalog enrichment can also be used to showcase the best products in one go. Such theme-based bucketing allows customers to compare product, prices, and reviews in no time and leads to improved customer experience.

Understanding Catalog Enrichment

The objective of catalog enrichment is to help businesses enrich catalogs by finding errors and updating them with actual attribute values. Missing attribute values are also added during the catalog enrichment process. When all the attribute values are mentioned, it gets easier for customers to identify products they are looking for.

Catalog Enrichment is used to help customers make an informed decision and create theme-based buckets. The catalog enrichment process is carried out by adding requisite attribute values to the existing products.

Through the catalog enrichment process following objectives can be achieved

  • Make Product Discovery faster that allows customers to make informed decisions,
  • Promote products based on events or holidays,
  • Promote trending products,
  • Control return-rates by offering the right information to customers,
  • Enhance buyer experience.

Key Benefits

Improved Information Availability

Enrichment leads to the availability of complete information for the listed products in your catalog.

Better Filters for Product Search

Helps in adding the right filters which will help in better search results on the platform.

Improved Conversion during Sales & Seasons

Leads to identification and addition the right terms to be added to catalog entries based on search queries leading to more sales.

Client Testimonials