A study reveals, “69% of shoppers agree to buy from a website that answers their questions related to the product” while another survey hints “9 out of 10 shoppers will buy a product if it is visually represented well”. With customer putting more weight on product catalog, e-commerce businesses must absorb the change and provide relevant information that leads to informed decisions.
E-commerce businesses can help shoppers make informed decisions by enriching catalog with the correct information. When products are labeled with correct attribute values, they show up in relevant search results, which makes it easier for the customer to discover products and buy them.
Also, Catalog Enrichment offers e-commerce businesses with an opportunity to improve the catalog of products that were returned. By analyzing product description and attribute values, enterprises can reduce the gap between the product a customer expects and the product that is delivered. With 67% of users reading return policies before making a purchase, it makes sense for e-commerce players to invest in catalog enrichment and control return-rates.
Catalog enrichment can also be used to showcase the best products in one go. Such theme-based bucketing allows customers to compare product, prices, and reviews in no time and leads to improved customer experience.