A survey reveals “22% of customers returned products because the item wasn’t portrayed accurately online” while another study suggests “65% of e-commerce returns are due to mistakes from the retailers themselves”. The aforementioned statistics label poor catalog, low-quality images and ambiguous product descriptions as the reason for increasing return rates.
Understanding Catalog Creation
The objective of the Catalog Creation service is to help e-commerce marketplaces define new verticals that were identified by analyzing customer query behavior. Later, attribute values related to the product vertical are defined. Once all the attribute values are in place, the product listing process is started. Sellers are assisted with product listing to ensure there’s no ambiguity in the title, product description or product specifications.
Investing in comprehensive services like catalog creation allows e-commerce marketplaces to increase their breadth of assortment. The service also ensures that all catalogs are optimized and error-free.
Services we Offer
Key Benefits
Better Verticals in Place
Search query analysis leads to better and new vertical definitions and additions to the platforms.
Improved Product Assortments
The addition of new products based on customer queries builds a wider product assortment.
Enhanced Customer Experience
Right attributes and verticals reduce customer efforts to find the right products leading to better experience
Boost in Revenue
Increased product assortments based on demand lead to an increase in sales and revenues.
Client Testimonials
MK Team helped us in listing more than a million SKUs with the utmost focus on attributes and other necessary information. Commendable efforts.
The highlight of our association with team MK was their diligent verticals and attributes definition methods. We could see results almost immediately after the initial pilot project.