E-commerce Catalog Creation Services

A survey reveals “22% of customers returned products because the item wasn’t portrayed accurately online” while another study suggests “65% of e-commerce returns are due to mistakes from the retailers themselves”. The aforementioned statistics label poor catalog, low-quality images and ambiguous product descriptions as the reason for increasing return rates.

Understanding Catalog Creation

The objective of the Catalog Creation service is to help e-commerce marketplaces define new verticals that were identified by analyzing customer query behavior. Later, attribute values related to the product vertical are defined. Once all the attribute values are in place, the product listing process is started. Sellers are assisted with product listing to ensure there’s no ambiguity in the title, product description or product specifications.

Investing in comprehensive services like catalog creation allows e-commerce marketplaces to increase their breadth of assortment. The service also ensures that all catalogs are optimized and error-free.

Services we Offer

  • Vertical Definition

    With e-commerce platforms emerging as the preferred avenue for product discovery, marketplaces with a larger inventory have higher chances of winning. Vertical Definition is the process where new verticals identified by analyzing customer queries are added and defined on the platform

  • Attribute Value Definition

    24% of products were returned because they looked different from the catalog hence analytics like competitor benchmarking and buyer research are leveraged to discover attribute values relevant to the newly created verticals. Once the attribute values are defined, respective values are also added.

  • Product Listing

    Since 65% of returns occur due to mistakes by retailers, using product listing services will help marketplaces narrow losses. The product listing phase includes uploading product-related information, title, and descriptions. Sellers are assisted to get their listings passed through multiple quality checks.

Key Benefits

Better Verticals in Place

Search query analysis leads to better and new vertical definitions and additions to the platforms.

Improved Product Assortments

The addition of new products based on customer queries builds a wider product assortment.

Enhanced Customer Experience

Right attributes and verticals reduce customer efforts to find the right products leading to better experience

Boost in Revenue

Increased product assortments based on demand lead to an increase in sales and revenues.

Client Testimonials