While poor customer service is costing businesses an annual loss of $62 Billion, a Forrester research reveals, customer centric companies will quadruple their revenue by 2020. Insight driven businesses are using analytics to get rid of data silos and offer customers with personalized experience.
With customer experience emerging as the key differentiator among brands, it gets important for businesses to rely on analytics to understand customer behavior. With reliance on analytics businesses can retain customers, drive sales and build brand reputation.