First e-commerce and then the pandemic, the retail industry is witnessing some turbulent times at the moment. The increasing penetration of e-commerce players is impacting the market share of retail players. A recent study reveals that by 2040, 95% of all retail transactions will happen through e-commerce channels.
Retail players are either completely pivoting to the e-commerce channel or building a hybrid model that is effective and impactful. Many industry veterans believe a hybrid model of online and offline retail will curtail the expansion of e-commerce and allow customers to shop more freely.
Retail players that are focusing on building the business of tomorrow need additional support from call center outsourcing service providers. With industry expertise, the retail companies will be able to solve varied challenges one by one and achieve excellence in their varied endeavors.