Building a unicorn e-commerce platform from scratch is a daunting process. Developing an in-house team for everything from procurement to logistics, and from the catalog management to customer experience will take a toll on other important aspects of the e-commerce business.
Outsourcing on the contrary has equipped IT, Healthcare, Fintech, and Telecom industry with the power to focus on core processes without worrying about repetitive processes. The outsourcing industry is synonymous with efficient management of repetitive processes but in recent past BPOs have innovated and leveraged latest methodologies to help organizations get an edge over their contemporaries.
E-commerce is perhaps one industry that can outsource everything including the platform development, seller onboarding, logistics, catalog management, and content moderation. By leveraging the potential of outsourcing, organizations can save themselves enough time to work on the recommendation paradigms that will put them ahead of their competitors.
Selecting the Right E-commerce Outsourcing Partner
E-commerce players need to intricately assess every potential partner before moving ahead with third-party integration. While adhering to cybersecurity norms is indispensable, it is extremely essential to assess records, the ability to innovate and out of box thinking.
E-commerce organizations must look for following traits in outsourcing partners
1. Industry Players with Willingness to Innovate
Quality catalog and omnichannel experience are attributed to be the factor that makes or breaks an e-commerce business but it is little known fact that dedicated work on product discovery and product recommendations is what separates the unicorns from the crowd.
An industry player that has catered to the varied needs of e-commerce organizations and understands the challenge is a good fit. While BPOs with prior experience can alter the output positively, having the ability to innovate with limited resources and time is an advantage you should be looking for in your ideal e-commerce outsourcing partner.
2. Players with Comprehensive Offerings
A huge percentage of e-commerce players outsource catalog management, seller management, and analytics to help their key stakeholders carry out acquisition and expansion with full focus. When such processes are outsourced, enterprises look for e-commerce outsourcing partners that can provide comprehensive offerings that cover everything from catalog creation, seller management, on-site search improvement, and customer support.
BPOs today are developing themselves as multidimensional entities that cater to multiple requirements of e-commerce players. By leveraging omnichannel expertise, artificial intelligence, machine learning, and social media as a customer support tool, BPOs have proven their ability to innovate and walk neck to neck with modern-day businesses.
3. Organizations with Cultural Compatibility
Thriving e-commerce players are often heavily funded and believe in working as a start-up. Since a lot of these businesses started from one-room apartments and garages, the start-up attitude never dies hence they should be looking forward to onboard partners with a similar culture.
In the recent past, the BPO culture has evolved and today BPO employees are provided with the requisite facility to have a fun work culture. The changing dynamics have made it easier for bigger players to identify e-commerce outsourcing partners and onboard them.
To have an outsourcing partner that can reverberate with the work culture and be productive round the clock during holiday sales is perhaps really important. E-commerce organizations can never predict the unexpected rise in sales or the requirement of customer support. Pandemics, political developments, and natural events can anytime impact the online industry dynamics hence having a robust partner makes total business sense.
4. An Agile Team to Support Business Requirements
While essential and lifestyle products make up for a huge percentage of online product sales, but online sales are also impacted by trends. Be it fashion, electronics, or décor, a lot of these segments are led by trends.
Movies, music, and festivals are perhaps the biggest trend influencers. One can never predict the impact a new trend can have on online sales. Having an agile partner that can increase the work they can take in and provide quality output is essential. One such partner will ease e-commerce leaders with the pressure of handling repetitive processes and help them focus on metrics and processes that matter.