A study by KPMG reveals that “54% of buyers shop online because they can shop at all hours of the day”. Another study analyzed “46% of customers buy products online because it is cheaper”. The combination of affordability and availability is cornering the retail sector. Even when 50% of small businesses in the United States are yet to build a website, the retail sector is losing a huge percentage of market share every year to the E-commerce industry.
E-commerce’s unprecedented rise has created a new avenue of opportunities for people from all facets of life. People with an entrepreneurial mindset are becoming sellers, people who prefer employment are helping these sellers in exchange for a salary while another set of IT people are busy helping these E-commerce platforms run efficiently and deliver better customer experience.
Ever since the market started to get saturated, the need for services that can help enterprises perform better than their contemporaries increased. Since 30 percent of customers have made it clear that they will ditch a platform, if it fails to provide with a quality customer experience, E-commerce companies need to ensure that their sellers are rendering quality customer service.
These Tips Will Help You Improve Sellers Performance and Drive More Sales:
Improve your Catalogue: The first thing E-commerce platforms should focus on to improve seller performance is improving catalogs. Since the catalog is the only pitch used to impress customers, it needs to be strong, precise and has USPs. With a properly created catalog, it will get easier for sellers to educate buyers and drive sales.
Use High-Quality Images: Since users are shopping through a virtual medium, it gets indispensable for E-commerce platforms to ensure high-quality images are used to represent products. Using quality images promotes trust and allows users to understand what they are buying. With high-quality images and properly written catalogs, E-commerce companies will notice a significant rise in sales.
Reports suggest that only 2.8% of E-commerce traffic gets converted, with repetitive exercises to improve seller performance, companies can expect an increase in conversion.
Following Instructions Strictly: Sellers often try to bypass the defined route to acquire more visibility on marketplaces. While such practices lead to tweaked performance but they do not last long. On the other, it is proven that sellers who follow rules and instructions diligently do more business than those rely on shady practices. By abiding by rules of the game, sellers can optimize their products to rank better in the search result and receive more orders. Concentrating on this methodology can help improve seller performance.
Optimize Your Titles Properly: Data show that buyers try to be very specific while searching for products, which is a boon for sellers who play by rules. Optimize your products properly, write clear titles, add requisite information and you can drive sales like never before.
Helping customers find what they are looking for is a great way of acquiring and retaining customers. Such optimization not only improves sales figure but also delivers incomparable user-experience.
Do not Create Duplicate-listings: Sellers are often caught creating a duplicate listing to increase the visibility of their product. When they indulge in such malicious activities, they indirectly affect customer experience. By following the rules religiously, sellers can rank higher and drive more sales but following such banned paradigms for improving visibility will only drive customers away from them. When duplicate-listings are created other sellers are also affected and E-commerce platforms face loss at a holistic level.
Offer Competitive Pricing: With multiple-sellers selling the same product, price becomes a differentiating factor. Customers tend to buy from sellers whose price is lower. To improve seller performance, one can consider offering a competitive price. By offering at a better price than your contemporary, you can grab a chance to win the Buy Button.
Ship Faster for Improved Ranking: If a few other sellers are selling the same product as you, it is time for you to improve your shipping speed. When you ship faster, the product gets delivered before the expected time of arrival, which encourages the buyer to leave feedback. With more positive feedback on your seller profile, you will start ranking higher even when multiple sellers are selling the same product. Improving seller performance is a part of selling on E-commerce and both are directly proportional to each other.
Use Coupons to Drive Traffic and Increase Review: E-commerce landscape is getting very competitive, sellers will have to shell out extra dollars to remain relevant. By delivering offer/discount coupons with every product, sellers can encourage buyers to leave reviews and buy more products. Such offerings have worked wonder for enterprises like McDonald’s and Starbucks and it will work equally well for online sellers.
Spy on Top Sellers: To improve seller performance, a bit of research and spying is important. By traversing through the list of popular sellers, competitors can discover paradigms and processes these sellers rely on to receive more orders. Such scrutiny often exposes hidden gems and allow sellers to improve their performance as well.
When spying on the competitor, it is important to look at the following:
- Source from where they are driving traffic
- Unique marketing campaigns they are running
- How customer-friendly their catalog and images are
- How they are helping their customers shop better
Sell Through Varied Platforms in Sync: Sellers often sell the same products on multiple E-commerce Platforms, which is a good way of weeding out competitors and building brand loyalty. The sellers need to sync their pricing, catalog, and offerings through all platforms to ensure easier recognition and faster conversion.
The E-commerce landscape is evolving on a daily basis, with new analytical tools and customer management platforms taking the center stage, it will get easier to improve seller performance but driving sales will still depend upon the basic nuances. A seller must concentrate on doing qualitative work to do quantitative business.